#Kaho na pyar hai plot free
The phenomenon is gaining momentum due to its clutter free feature and advantages of celebrity endorsement for the product or brand in a movie. Leveraging on the entertainment value, emotional quotient of the film and its psychological impact on viewers has led the advertisers to utilize this medium. Covert Advertising is a medium through which branded products are placed in movies, which is visible to consumers without any distraction. Thus both the Media and Advertiser’s search for innovative advertising techniques led to ‘Covert Advertising’. The clutter in the product market and media has made the task challenging for marketers to reach their consumers. Moreover, it has adjusted with the changing economic environment and consumer behavior. Over the years Advertising has emerged as a key component of integrated Marketing communication.
Again there is no mention of McDonald’s in the entire film as it has been seamlessly embedded. Now the Bollywood flick, the girls beating the boys fighting sequence in ‘Chak De’ has been referred to as the McDonald’s fight scene merely because it takes place in one of the outlets. It gets with the script so well that you don’t realize you’re watching a commercial camouflaged in the screenplay. This Mel Gibson starrer has a Nike commercial as a part of the script. Take for instance, the Hollywood flick, ‘What Women Wants’. But some seem to be badly inspired by a commercial spin-off, with all the negative consequences it may generate on the audience. Some very well managed product placements appear to be quiet natural, if not logical. Nowadays, these tactics are common in most of the films. Brands such as Coca Cola, ICICI Bank, Domino’s, Nokia, Aston Martin and Suzuki have placed themselves in these movies. De Dana Dan, Wake Up Sid, Dhoom, Phir Hera Pheri and Matrix are some excellent examples of movies with covert advertising.
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